Welcome to Americans for Fuel Efficient Cars. The idea for this project came to me while watching -- for the umpteenth time -- one of those outrageous drug war ads the Bush administration has flooded the airwaves with. You know, the ones that try and link using drugs to financing terrorism. Instead of shaking my head in disgust and reaching for the Mute button like I usually do when I see these ads, I decided to channel my indignation. Why not turn the tables and adopt the same tactics the administration was using in the drug war to point out the much more credible link between driving SUVs and our national security? Thus began our campaign to create a series of TV ads designed to win the hearts and minds -- and change the driving habits -- of American consumers by asking them to connect the dots and think about the effect energy wastefulness is having not just on the environment, but on our foreign policy.
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