Tortilla Makers Try Not to Get Flattened

Tortilla Makers Try Not to Get Flattened: "The Gruma case underscores the transformation of the humble tortilla into a big-bucks enterprise worth fighting over. Thanks to a growing Latino population and America's passion for Mexican cuisine, U.S. tortilla sales have been rising by 9% annually in recent years--warp speed for the pokey bread industry. With $5.2 billion in sales last year, tortillas now account for nearly a third of the U.S. bread market and will overtake white bread at American tables within the next few years, according to the Texas-based Tortilla Industry Assn."