Shaping Cultural Tastes at Big Retail Chains

Shaping Cultural Tastes at Big Retail Chains

The growing clout of Wal-Mart and the other big discount chains — they now often account for more than 50 percent of the sales of a best-selling album, more than 40 percent for a best-selling book, and more than 60 percent for a best-selling DVD — has bent American popular culture toward the tastes of their relatively traditionalist customers.